How to Get Featured in Coffee Subscription Boxes: A Complete Guide

Coffee subscription boxes have become a popular way for coffee lovers to discover new flavors and brands every month. For coffee producers, roasters, and coffee shops, getting featured in these subscription boxes can be a game-changer — increasing brand visibility, boosting sales, and reaching a dedicated audience of coffee enthusiasts. ☕️✨

What Are Coffee Subscription Boxes?

Coffee subscription boxes are curated packages delivered regularly (usually monthly) to subscribers, featuring a selection of coffee beans or grounds from various producers and roasters. These boxes provide coffee drinkers with an exciting way to explore different coffee origins, roasts, and flavors.

Popular coffee subscription services include Driftaway Coffee, Bean Box, and Blue Bottle Coffee, among others. Many smaller niche boxes also exist, focusing on specialty or artisanal coffees.

Why Getting Featured in Coffee Subscription Boxes is Important

Brand Exposure: Subscription boxes reach thousands of coffee lovers who might not otherwise discover your brand.
Customer Acquisition: Subscribers who enjoy your coffee are likely to become long-term customers.
Marketing Buzz: Subscription boxes often share featured products on social media, blogs, and newsletters, expanding your reach.
Feedback & Insights: Direct customer feedback from subscribers helps improve your product offerings.

Step-by-Step Guide: How to Get Featured in Coffee Subscription Boxes

1. Research the Right Subscription Boxes

Start by identifying the coffee subscription boxes that align well with your brand and product style. Consider:

Target Audience: Match your coffee’s flavor profile and story to the box’s subscriber base.
Box Reputation: Look for well-reviewed and reputable subscription services.
Box Size & Scale: Some boxes cater to large audiences, others focus on niche markets.

Make a list of potential subscription boxes and gather their contact information for outreach.

2. Develop a Unique and High-Quality Coffee Offering

Subscription boxes want to offer unique and high-quality coffee experiences to their subscribers. Make sure your coffee:

Has a compelling origin story or unique flavor profile.
Is freshly roasted and properly packaged for freshness during shipping.
Meets specialty coffee quality standards (e.g., SCA scores, certifications).

Consider creating exclusive blends or limited edition roasts specifically for subscription box features to increase appeal.

3. Prepare a Professional Pitch

When contacting subscription box curators, your pitch should be clear, concise, and professional. Include:

Introduction: Briefly introduce your brand and coffee offerings.
Unique Selling Points: Highlight what makes your coffee special.
Experience: Share any relevant accolades, roaster certifications, or customer testimonials.
Samples: Offer to send coffee samples for evaluation.
Contact Information: Provide your details for follow-up.

4. Build Relationships with Subscription Box Curators

Networking is key. Attend coffee expos, trade shows, or industry events where subscription box representatives might be present. Engage with them on social media platforms like LinkedIn or Instagram to build rapport.

Personalized follow-ups after initial contact increase your chances of getting noticed.

5. Optimize Your Packaging and Branding

Subscription boxes often emphasize unboxing experiences. Invest in attractive, sustainable packaging that tells your brand story. Consider including:

Informational inserts about your coffee origin and tasting notes.
Branded stickers or postcards.
Clear instructions for brewing.

6. Leverage Online Marketplaces and Platforms

Platforms like CoffeePlaza.co offer opportunities to connect directly with coffee lovers, producers, and shops. Having an active presence online can increase your visibility and credibility when subscription boxes research your brand.

7. Be Ready for Volume and Logistics

If selected, subscription boxes may require large quantities on a regular basis. Ensure you have the production capacity and logistics in place to meet demand without compromising quality.

Additional Tips to Stand Out

Storytelling: Share your coffee’s journey from farm to cup. Authentic stories resonate well with consumers.
Sustainability: Highlight any eco-friendly practices or certifications.
Customer Reviews: Showcase positive feedback and social proof.
Innovative Flavors: Experiment with unique roast profiles or blends.

Common Mistakes to Avoid

Not Researching Enough: Sending generic pitches without understanding the subscription box’s style.
Poor Quality Samples: Sending stale or low-quality coffee samples.
Ignoring Packaging: Overlooking the importance of attractive, protective packaging.
Overpromising: Agreeing to supply volumes you cannot sustain.

Conclusion

Getting featured in coffee subscription boxes is a powerful way to grow your coffee brand, reach new audiences, and build lasting relationships with customers. ☕️ By researching the right boxes, crafting a compelling offer, building relationships, and delivering quality coffee, you can increase your chances of being selected and making a meaningful impact in the coffee community.

At CoffeePlaza.co, we’re passionate about connecting coffee lovers, producers, and shops in one vibrant marketplace. Explore our platform to discover more opportunities to showcase your coffee and connect with your audience.

Ready to get started? Reach out to subscription boxes, prepare your best coffee, and watch your brand brew success! 🚀